Monday, July 11, 2011

Under Armour E39, cybertechnology, and ethics

Under Armour and the NFL have teamed up to test drive a new workout shirt that registers heart rate, breathing rate, and skin temperature.  These shirts were worn by 300 athletes at the NFL combine in 2011, and provided live data.  As part of a paper for class, I wonder if this unrestricted access to scouts, coaches, and sports medicine staff is for the benefit of the athlete or if it could result in more problems.

Pro: Allows medical staff to monitor athlete's vital signs and prevent exertional conditions.  Provides data for athletes and coaches to fine-tune their training.  The ease of use allows more athletes access to biofeedback instead of little to no access to labs.

Cons: Future discrimination according to projected potential. Lack of supervision could result in negative consequences from competition and over exertion. Creates a privacy concern for athletes who do not want their information easily accessible.

I am not sure where I stand, but I'll have to figure it out soon so I can start writing.  Any thoughts?

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